Agency: Syrup NYC
Creative Director: Sung Hean
Art Direction & Set Design: Kike Besada
Photographer: Daniel Hakansson
Puma invited African artists from the Creative African Network to design the graphic which would appear on the new shirts of their national team. The kits included Ghana, Ivory Coast, Gabon, Cameroon, Burkina Faso, Senegal, and Togo as well as Algeria, and South Africa. Each one plays on the historical, traditional and cultural elements of each nation.