David Yurman — Men's Bands — Kike besada‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎SW 2010

David Yurman — Men’s Bands

David Yurman bands are the perfect fusion of innovation and craftsmanship—every design a story of self-expression. Revamped the whole visual language with a 360 activation for the program. Produced a film & a book and new still life photography for all the collections. Featured some of the inspiration objects and materials behind the collections and deploy a social campaign to support the launch.

Creative Director: Kike Besada

Still Life Photography: Nicholas Alan Cope

Styling: Linda Heiss

Film Crew:

Director: Nicholas Alan Cope

Producer: Caitlin Coyle

DP: Mark Sherman

Phantom Tech: Tore Knos

1st AC: Charlee Harrison

Gaffer: Ben Hunt

Grip: Matt Tomco

DIT: Mary Ann Benedetto