David Yurman — Pinky Ring Collection — Kike besada‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎SW 2010

David Yurman — Pinky Ring Collection

DY introduced a new variety of colours and icons to the silhouette. There were eight new ceramic editions available in lilac, red, a range of blues, grey, black, pink and white, as well as new 18k gold iterations featuring intricate detailing in the form of a heart, evil eye, compass and a princess cut diamond. Created a film, still life and wild posting campaign to support the launch.

Creative Director / AD: Kike Besada

Still Life Photography: Kanji Ishi

Film Director: Nicholas Alan Cope

Producer: Caitlin Coyle

DP: Mark Sherman

Phantom Tech: Tore Knos

1st AC: Charlee Harrison

Gaffer: Ben Hunt

Grip: Matt Tomco

DIT: Mary Ann Benedetto

Prop Stylist: Jared Lawton

Editor & Color: Max Ferigo at Good Company